The posters are designed for a food competition occurring in an imaginary world called Gustarious. People had lost their sense of taste in that world and have to compete in a challenging food competition. The winner of the game is called "gustar" and the reward is getting the sense of taste back. The poster series comes in 4 colors, each reflecting a specific taste. The yellow is for sour and has sour spices and ingredients. Orange is sweet. Blue is bitter. Green is salty.