Middle Eastern cuisines are all about pungent and aromatic flavors. The flavors come from the colorful spices used. The key to these dishes is getting a right balance of the flavors. Mizan,meaning “balance”, is all about guiding tourists and foreigners to understand Arabic spices and help them get the right balance in their dish. Mizan Spice Starter Kit contains spices, spice tools, and a recipe book. The logo's Arabic typography is curved and rounded with extractions from the shape of circle. Circle is a "balanced" shape. The pattern also has a mixture of curved and angled shapes referring to the mix of strong and normal spices to end up with a balanced taste.